CHRISTIAN FRANCESCHI, Director of Best Petroliums Solutions UK Ltd

Responsible for: Uk, Italy, Poland, Spain, South Africa

Multilingual commercial executive with 40+ years of experience across industries—from Automotive and Broadcasting to Telecoms and Energy Consultancy—serving in senior roles including MD, VP Sales & Marketing, VP Production, and GM for global companies such as Renault, CNN, Orbit Communications (OSN), Middle East Broadcast Centre, EVS Group, and the UK Dept of Trade & Industry. Career spent in international trade across Africa, USA, Europe, and the Middle East, managing diverse commercial and export initiatives.

Five years in waste recycling with Lundell Enterprises (1998–1999), developing household waste sorting and fuel pellet plants in the UK, Cyprus, Lebanon, and France.

From 2006 to 2010, led international energy projects at Pareto Energy (USA), including solar plants and the Energy Independent District concept across USA, UK, Israel, and Turkey.

Master's Degree, With Honours in Political Science and Economics Grenoble University France.

JOHN H. MALINS, Director of Best Petroliums Solutions UK Ltd

Responsible for: SE Asia, Turkey, Greece & Cyprus, South Africa

John served as Managing Director of USP Design Ltd for 16 years, where he played a pivotal role in launching Nintendo and Gatorade into the EU markets. Under the Government's Design Scheme Selection Committee, he oversaw packaging designs for own-label products at J Sainsbury and Boots, and simultaneously spearheaded the introduction of the GEORGE brand into ASDA.

His passion for elite sports led to the development of a hypotonic formula used by the GB Sailing Team, along with a full range of performance beverages under the Active-8 brand. John also established bottling lines in Poland and Iceland to support international expansion.

As General Manager at Mai Resources International in Zurich, he directed global operations for bulk water distribution and shipping. More recently, from 2015 to 2024, John served as Managing Director of BKM Mannesmann UK Ltd, where he significantly expanded its waterproofing and damp treatment portfolio through advanced chemical formulations.

Institute of Marketing (UK)